The Moral Landscape by Sam Harris
Trust Me, I'm Lying: Confessions of a Media Manipulator by Ryan Holiday
Contagious: Why Things Catch On by Berger Jonah
Made to Stick: Why Some Ideas Survive and Other Die by Dan Heath
A very short note
First, just enjoy these; some are mostly philo-psychological and some are more about PR. I know this is a short list and I know you might have super cool and much better ones on your shelves, good for you! And if you do have similar books, please share them with us (recommend them in the class).
The above 4 are intended to massage your head. After you finish these, you will began to see a new pattern in PR (the ones we face everyday) and how these pattern is entwined with the fundamental but private human emotions (the ones we never noticed).
