iCog Labs Course for Interns 13 Week Two

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Week Two: Assignment

First make a group (max 5 members) and choose one of the following questions. You can ask the marketing team and iMakers Team for some resources that will help you complete the assignment.

 

  1. Create a focus group for potential Solve IT (or ACC) customers, and identify key findings (from the angle of Lifestyle Marketing).
  2. Prepare a penetration survey which will help you gather data for Psycholographics analysis, and submit the major findings concerning VALS for potential iCog Makers (iMakers) market among university students.
  3. Create an online Think Thank group for iCog Labs market (consider all our services) and analyse the target market based on the Week Two's concept (Verity and Lifestyle marketing).

Submission deadline is Two weeks from December 19, 2020. All findings must be written professionally and the document must be a word format. Please send all submissions to me via hruy@icog-labs.com

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